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Internet Direct Response Marketing Resources Result(s): 51 - 55 of 55
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W3 Data is the company behind WhitePages.com, and Prospect411 is their Web-based interface that allows you to create consumer or business direct mail mailing lists in six steps. Their database contains 130 million residential US records and 13 million commercial listings. Simply point and click to build your list by choosing from a number of variables to narrow things down - city, zipcode, with or without PO Boxes, etc. You won't be able to narrow in with demographic or psychographic information, but as a sheer estimate of the size and cost of a mailing list this is an impressive tool. Pricing starts at 12¢ per record without phone numbers or 15¢ with phone numbers, with discounts for larger-sized lists. There are lots of other services available as well, such as batching and appending and API411, an XML-based server-to-server connection that links your business applications to W3 Data's directory assistance data and search logic, so that you can identify callers and verify customer information in less than a second. This is an impressive service.
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A few months prior to the time of this writing, WebTrends purchased a company then known as ClickShift. Since then, it has been rebranded as WebTrends Dynamic Search. This application organizes and optimizes your search marketing campaign in a couple of interesting ways. First of all, it spans across all search networks, so that you are strategically managing one campaign, not several property-specific ones. In addition, Dynamic Search will automatically determine the exact combination of networks, keywords, positions, creative and landing pages that work best for any of your selected goals, thereby taking the human trial-and-error guesswork and tedious manual manipulation out of the mix. Your advertising dollars are automatically allocated to those top-performing combinations of factors. Major search networks managed from WebTrends Dynamic Search include Google, MSN and Yahoo!.
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Who's Calling is a "Customer Capture" solution company focused on identifying the source of and tracking the performance of every inbound lead call you generate. This includes data collection, conversation rate, exact revenue generated and cost-per-call measurement. One interesting aspect of their service is their ClickPath technology, which tracks response routes from both online and traditional marketing campaigns. All phone calls generated from keyword advertising, banner ads, rich media, etc. go into the same data measuring pot as calls generated from real-world sources such as direct mail pieces and even your telephone listing. Therefore, you can compare your return on ad spend and cost per call for a Google AdWords ad with a specific keyword phrase, such as "online conversion consultant" vs. the return on a printed direct mail piece you sent to a list of prospects. All of this information is available to you via your Who's Calling Web-based dashboard tool. The company also offers the telecommunications expertise needed to implement click-to-call technology, including your own 800-number.
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The link that accompanies this review will take you to a blog post, on MakeUse Of.com, which walks you through a useful YouTube tool called Insight. This demo gives you instructions and screenshots showing how Insight measures the viral vitality of your online video.
YouTube Insight measures how many people have embedded your video on their sites. The tool also lists all the links to the sites that now show your videos.
To see how Insight works for yourself, you'll first need to have a YouTube account with at least one video uploaded. Once you do, you'll find the tool activated on your "My Videos" page.
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This company allows you to deliver wireless, location-based offers, content or advertisements to people via their cell phones or other targetable devices.
To do so, they provide you with a ZipZone Media Server, which is a server smaller than a laptop that has a range of about 30 feet for cell phone contact and 300 feet
for laptop/PDA contact. It scans for Bluetooth targets in the area, decides if said targets are within your desired audience and then attempts to push your message to
them by asking people walking by if they would like to receive your message.
This may sound invasive, but do be aware that this particular company has conducted successful campaigns on behalf of the US Navy Reserve and CBS, which beamed
previews from their upcoming TV show lineup to interested recipients (this particular campaign was conducted in NYC's Grand Central Station). One of the benefits of
this kind of advertising is that if you do generate sticky or interesting content or offers, it is very easy for recipients to forward your messages to their friends.
NOTE: This concept is known as "proximity marketing" and it can be accomplished in one of several ways --
- Via cell phones that are in a particular cell;
- Via Bluetooth or WiFi-enabled devices within range of a transmitter;
- Via GPS-enabled devices that can access localized content.
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Copyright Chase Online Marketing Strategies, Inc. 2010. All Rights Reserved. Contact Information Last Updated: Tuesday, September 7, 2010 | |
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