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=============== Marketing Viewpoints by Larry Chase =============== Top 10 Google Tips for Internet Marketers 2.0 Since the very popular Top 10 Google Tips 1.0 was written, much has happened. There are even stronger, more powerful tools that have been made available between then and now. Below are the best of the best of those new tools and techniques. Enjoy. 1. Act Local: We've found Google Local (in beta at the time of this writing) to be even better than the Yellow Pages or other local guides. Type a keyword such as "Kinkos" and a location such as "New York, NY" and you will receive a list of results complete with the name, address, phone number, directions and a map for each result, which you can drill down into for more detailed geography and street names. You can use it to search for both businesses and people. You can find Google Local at this URL: http://www.google.com/lochp. You can also get similar results by typing the name of a person, business or type of business and the zip code using the Google Toolbar. 2. Talk It Out: Scottish computer speech technology company Speegle provides a talking version of Google's search results here: http://www.speegle.co.uk. Choose your voice preference (male or female), your verbosity preference (search result titles only, titles plus descriptions, titles plus descriptions plus URLs) and you're on your way. 3. Get Scholarly: Google Scholar (in beta at the time of this writing) allows you to search through journal articles, abstracts and other scholarly literature from academic publishers, professional societies and the like. Simply enter your topic, publication or author of interest here: http://scholar.google.com. For example, a search for Larry Chase's "Essential Business Tactics for the Net" returned 11 academic papers citing the tome. 4. Or Get Bookish: Thanks to the Google Print project, many Google searches will return books referencing your search query mixed in your search results. If you want to focus on a book search, type the command site:print.google.com in front of your search term(s). Results include the full text of books supplied by cooperating publishers as well as publications supplied by selected libraries, which include Harvard, Stanford, University of Michigan, Oxford University and the New York Public Library. Both copyright and public domain works are indexed by Google. 5. Search Within A Site: Search within a specific website using the Google Toolbar. Just put the keyword or phrase you want to search for into the text field of the Google Toolbar whilst your browser is on the site in question. Instead of clicking on the "Search the Web" button, click on the button to the right of it that allows you to "Search This Site." If you do not use the Google Toolbar, you can search a specific site for a specific keyword or phrase by typing the command site:www.yourdomainhere.com preceded by your keyword or phrase of choice. Following the above logic, the command SEO site:www.wdfm.com will return only those pages of the WDFM website that contain information about SEO. 6. Let Google Do Your Thinking: By typing a tilde (~) in front of your search term, you instruct Google to search for synonyms related to your search term to make your search more comprehensive. For example, a search for ~marketing returns pages relating to marketing, media, communications and more. The synonyms are indicated in bold type so you can see how Google expanded your keyword search. 7. Let Google Do Your Thinking, Part Deux: The fee-based Google Answers service launched some time ago, and as a result it has built up an enormous database of fully researched, publicly available questions and answers on every subject under the sun -- now available at no cost to you. The next time you embark on a research project, stop by Google Answers first to see if your work has been done for you. You can find Google Answers here: http://answers.google.com/answers/. 8. Feel Entitled: To search for only those websites with your keyword of interest on their page titles, use the command allintitle: followed by your keyword or phrase. It delivers very specific results limited to those sites with your search word or phrase in the title tag. As searchers get more sophisticated, it's a good idea to find out if your website is tagged correctly for your industry niche. The same holds true for the commands allintext:, allinurl: and allinanchor:. 9. Define Yourself: By typing the command define: before a keyword, you will be served with a list of definitions for that word from various sources around the Web. This has proven to be more helpful than a standard dictionary definition when trying to understand a complex term or concept because you can look at it from different points of view. 10. Search Option Nirvana: You can find all the advanced Google search options on one page at Fagan Finder: http://www.faganfinder.com. It may be a little overwhelming for the novice searcher, but if you are into advanced searching, this is the starting point for you. LC PS - Want to see Top 10 Tips for Google Marketers 1.0? Go to: http://wdfm.com/googletips.htm |  Order Larry's Book Now from Amazon.com |
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