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If you're not up-to-speed yet on Twitter and how a savvy marketer can use it, you will be after reading this issue below. You'll find 18 very short reviews on the top Twitter tools and resources... WDFM is sponsored by...
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Did someone forward this email newsletter to you? If so, welcome. I invite you to subscribe yourself so you can receive each issue as soon as we release it. Subscribe to this newsletter at http://www.wdfm.com The Twitter Phenomenon: What is Twitter? If you already know the answer, skip this. Twitter is a social networking site. You send messages to other twitterers. Your messages are called "tweets." Messages are text and must be less than 140 characters. You can send messages via the site or thru BlackBerry, cell, etc. You can send messages to one person or to many people. People can subscribe to receive your tweets. They are called your "followers." In turn, you can find others to follow. Sent tweets are stored on a profile page. Others can view this content. This concept is called "microblogging." In essence, you have an itty-bitty blog full of tweets. Big brands are now using twitter. They send short bursts of info to their followers. In the spirit of super-short posts, we've elected to feature extremely short reviews of 18 of the most intriguing and useful Twitter tools and resources. Enjoy. Attention Bloggers & Twitterers: You can link to the contents of this newsletter at the following URL and know it will live there permanently: Managing Editor Eileen Shulock looked at 350 Twitter tools and resources for this issue. We culled it down to the 18 you need to know about. Take it awaaaay, ES... Companies Using TwitterTwitter Brand Index Big brands are using Twitter to communicate with their customers, constituents, etc. Here is a very large list. It includes links to each Twitter profile page. In addition to artists, media luminaries and such you will find M&Ms, JetBlue, Delta, Amazon, Buy.com, Woot and more. Are your competitors already using Twitter? Go here to find out. Twitter for Brand Reputation ManagementTweetBeep TweetBeep alerts you whenever any keyword you've registered with the service is being tweeted about. You can register your name, your product names, your URL, your brand name and so on. You can do the same using your competitors' keywords. You can zip right to any tweet to read it for yourself. Twitter Search EnginesTwellow Twellow is the Yellow Pages of Twitter land. It analyzes Twitter messages and puts Twitterers in categories ranging from Accounting to Web Developers. Under the Advertising heading, we drilled down into the Marketing category. There were 175 Internet marketers listed, ranked by the number of twitterers who follow their tweets. At the time of writing, top tweeters included Richard Sayer (5,480), Wayne Sutton (4,449), The New Media Expo (3,450) and Stephanie Agresta (2,767). PS: The twitterer's user name is also listed, so you can use this search engine (or one of the many other Twitter search tools) to find all the tweets by that particular person. PPS: Pardon the length of this review. Summize Search Twitter by keyword to find out who's tweeting on any topic and what they are saying. For example, at the time of writing we searched for "SEO" and found pages of posts ranging from announcements of new SEO tools to Top 10 lists of SEO tips and more. Advanced search options include the ability to limit your search to tweets from or to a particular person or within a certain geographic area. The company also has a tool called Realtime Twitter Sentiment. Enter a keyword and it delivers a chart that summarizes the "sentiment" around that keyword based upon the good words, bad words and emoticons used in the tweets. WDFM is sponsored by...
Twitter for Marketing SegmentationTwitter Groups Segment your tweet messages to specific followers. Simply create a group, assign followers to that group, and then send group messages. A very useful marketing tool when you need to graduate beyond "one-size-fits-all" messaging. Twitter Analytics ToolsTwerp Scan You may have a lot of followers on Twitter, but just how valuable are they? This application will check the number of followers of everyone on your contact list, the number of people they are following, and the ratio between them. For example, examine 1,000 of your contacts and find those who have a following to followers ratio of 1:5. The more followers they have the more important they are. Thus you can cull your followers list quickly and efficiently. Tweetburner This tool lets you track the links that you tweet on Twitter. To do so, you register with the site and input the URL(s) you want tracked. It shortens them into what are called twurls (smaller URLs). A pop up appears into which you type your tweet using the URL provided and send. You then access this site for analytics information. Twist Twist lets you assess Twitter trends by comparing one keyword versus another (for example, BlackBerry vs. iPhone). The results appear on a graph, and you can choose to view the last week, the last month or for all time. WDFM is sponsored by...
Tweet Management ToolsLiveTwitting If you are covering an industry conference, for example, you need to tweet in a professional manner. LiveTwitting enables you spell check and edit your posts before they go out. It also helps you organize and consolidate your posts during live sessions. After the event, you can gather all your tweets together into one coherent message and republish for others to read in their entirety. TweetLater You can schedule your tweets in advance. You may want to announce a press release, for example, but would prefer to write the content ahead of time and have it go out tomorrow morning without needing to get up and put your finger on the send button. This nifty little tool also enables you to send automated thank you notes to new followers. TinyURL You only have 140 characters to work with for your tweet. A cumbersome URL could take up way too much space. Cut and paste that URL into the TinyURL tool, and out will pop out an abbreviated URL like http://tinyurl/5k85ly. When clicked, it resolves to your URL and never expires. The disadvantage is that your branded URL does not appear in your tweet. But do be aware that the TinyURL service (or many others like it) are what's used in most tweets. Twitter for Repurposing Contenttwitterfeed Repurpose your blog posts by feeding them directly to Twitter. LoudTwitter Repurpose your tweets by feeding them directly to your blog. WDFM is sponsored by...
Twitter BlogTwitter Apps Keep up with the latest Twitter happenings at this blog. New Twitter tools are listed by category, such as BlackBerry, invitations or statistics. At the time of writing, we especially enjoyed Twannabe, which is a tool that tells you who your "Twitter hero" (ie, a favorite twitterer) is following that you are not. Twitter 101Mastering Twitter In 10 Minutes or Less If you are new to Twitter, here's a quick and easy PDF guide to getting started. It covers everything from soup to nuts -- how to set up your account and customize your profile page, how to position yourself as a leader and find followers, how to find others of interest to follow and how to use Twitter's basic commands to send your posts. Twitter ToolboxTwittermania There are hundreds of Twitter tools out there. This directory is very comprehensive. It divides all the tools into categories such as mobile applications, cross-platform tools, posting enhancement tools and more. Twitter Downloads Twitter itself offers many downloads to make your Twitter experience more useful and enjoyable. Here you'll find tools that integrate Twitter with your iPhone, allow to you tweet from your desktop, show a timeline of your tweets, send photos to Twitter and more. Twitter WhimsyInnerTwitter Tweeting and texting and emailing all day leads to information overload. InnerTwitter sends alerts to you at pre-selected intervals throughout the day. When you receive said alert, you are to stop, breathe deeply and reconnect with the real world. :) Attention Bloggers & Twitterers: You can link to the contents of this newsletter at the following URL and know it will live there permanently:
Web Digest For Marketers, 79 Pine Street, #102, New York, NY 10005 © 1995-2008 Chase Online Marketing Strategies, All Rights Reserved. To cancel your subscription to Web Digest For Marketers and FYI From Web Digest For Marketers simply click on the link at the very bottom of this document. |
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6/30/08
Internet Direct Marketing Tip of the Week Delayed Response Time Online When you send out a direct mail package, you typically can start seeing results in a predictable amount of time. In a few weeks, you know how your DM package is performing. But it's different online. On the Web and in email marketing, you often know within minutes how successful you're apt to be, but not always. With social media, such as blog launches or viral videos, it can be long after the launch... and after you think your effort turned up "bubkes." A video or blog can hit paydirt many weeks, or even many months after launch. Be patient. Two years after a viral video was launched, I had a Gen X'er come up to me and say, "Dude, you have to see this video someone just sent me. It's a riot." He loved it, and so did his friends. The video in question had been panned in the trade press two years prior. LC  Subscribe to this newsletter at no charge here.About WDFM Advertising in WDFM Click for WDFM's latest media kit Housekeeping If you received this issue from a colleague and you want your own subscription, you can get that by visiting http://wdfm.com and filling out the subscription form. It takes less than a minute. I encourage you to pass this issue of WDFM along, provided you do not change the copy, you keep the opening and this closing material, and you notify me. Ok, you don't have to notify me, but if you do, I will thank you personally. :) Thanks for reading all the way down to the bottom of this newsletter. :) Cordially, Larry Chase: Publisher |
