Copywriting Resource Center 

Copywriting Resources Result(s): 1 - 9 of 9

Bob Bly Copywriter extraordinaire Bob Bly writes sales letters, direct mail packages, inserts, Internet direct mail, ads, brochures, articles, press releases, newsletters, Web pages, white papers and marketing materials. As a freelancer, he's written copy for more than 100 agencies and advertisers, and prolific writer that he is, he's the author of 45 books, including "The Copywriter’s Handbook," "The Perfect Sales Piece" and "Business-To-Business Direct Marketing." He's also written "Internet Direct Mail" with Steve Roberts and Michelle Feit, who is no slouch herself in the list management business. It's one of the best books to read when it comes to practicing the principles of DM on the Internet. You'll find reams of information about copywriting at this site, whether you are looking to hire a copywriter or you yearn for the writing life yourself... as Mr. Bly has made a second career out of helping other freelancers become more successful. A must for copywriters of all stripes. Do be sure to subscribe to the Bob Bly Direct Response Letter email newsletter; WDFM Publisher Larry Chase does and he highly recommends it.

Higher Response "Discover the amazing formula that sells products like crazy!" This site by industry titan Marlon Sanders is one giant sales letter - and what a sales letter it is. Midway through the letter this editor began to believe that all of my business problems would be solved if I only followed the "Click Here!" link and handed over $67(US) for...what? I am not sure. It's amazing, though; that I can guarantee you, and so can Mr. Sanders with a "triple money back" guarantee and over 100 pages of testimonials. It's DM copy at its best. Give it a read and see if you come out the other end with your credit card untouched ;). While you're at it, sign up for the weekly marketing tip by email, which is available waaaaaaaay down at the end of the sales letter.

Joe "Mr. Fire" Vitale Joe "Mr. Fire" Vitale is a renowned marketing consultant, author of a multitude of books as well as the best-selling Nightingale-Conant tape set "The Power of Outrageous Marketing," and copywriter extraordinaire. At his site, you will find an excellent Copywriting Profit Center which contains dozens of articles such as "How to Write a Million Dollar Sales Letter!" and "How I Made $68,000 Teaching E-Classes!" The latter article houses a funny story. Mr. Vitale fell in love with a BMW Z3 and set his mind to acquiring one. In a recent book, "Spiritual Marketing," he had designed a five step method to create miracles. So he took his own advice and used his miracle method to open himself up to opportunities and new forms of cash flow. He ended up offering an e-book bundled with an online class, priced at $1,500(US) a student. That fee included personal consultation on the homework assignments. Lo and behold, students signed up, Mr. Vitale reorganized his book into an e-book and tutorial format, sent out the information, and NOT ONE student did the homework! He was well on his way to the BMW Z3 and a lucrative revenue stream - with no upfront investment and very little additional work on his part. If you need a motivating kick in the arse to take your business ventures to the next level, this site is for you. Be sure to sign up for the monthly email newsletter while perusing the articles, book reviews and past editions of the newsletter. This colorful copywriter has authored a book about about P.T. Barnum with chapters titles including "Get Attention: What P.T. Barnum Learned When He Was Almost Hanged" and "How an Unknown P.T. Barnum Met Queen Victoria - And Got Rich."

The Slot Bill Walsh is a copy editor at "The Washington Post," and author of "Lapsing Into a Comma: A Curmudgeon's Guide to the Many Things That Can Go Wrong In Print - and How to Avoid Them." If you need to brush up your copywriting skills, with special considerations for the 21st century (email vs. e-mail, for example), The Slot is a good place to start. Here you will find tips and techniques as well as plenty of rantings and ravings on the increasingly mangled use of the English language.

Strunk & White "Vigorous writing is concise." So states William Strunk Jr., and E.B. White, co-authors of "The Elements of Style," the classic style manual now in its fourth edition. Good direct mail writing is vigorous as well, with lots of "Act Now!" and "Click Here!" verbiage sprinkled around for good measure. That's why DM writers should reacquaint themselves with this classic guide to writing well. Visit the site for "Some Words and Expressions Commonly Misused."

Killer Copy Tactics How do you write "killer copy" that convinces hordes of people to spend their money with you? Just ask David Garfinkel, creator of the "Killer Copy Tactics" course. While this editor has not taken the course, the site itself is a great example of sales copy adapted for the Web. More than a reformatted sales letter, the site is a very effective sales tool. Is your site written to sell? Take a look at this site, and then at yours. You might learn something just from the comparison: I did. You'll also find a number of informative articles at Garfinkel's site. Titles include: "How to Instantly Double the Response of Any Ad, Letter or Web Promotion" and "How to Guarantee Your Way to Greater Direct Marketing Success."

1001 Killer Internet Marketing Tactics What's the secret to online success? According to business guru Mark Joyner, businesses must (1)Get people to a website, (2)Keep people at the website, (3)Get people back to the website once they've left, (4)Close the deal and (5)Work the "back-end." Ever notice how most sites don't "close the deal?" Great direct marketing copy will help fix that little problem. While it may seem pushy and overbearing and just slightly distasteful to those of us used to kinder, gentler branding copy and the soft sell, this WDFM Editor has seen many unemployed people of late whose previous firms could have had a bit more success closing some deals. Enough said: visit the site for a free newsletter, a full description and sales pitch for the "Killer Tactics" course, and more.

The I-Copywriting Digest Nick Usborne is an online copywriting expert and moderator of the long-running I-Copywriting discussion list, which is published in digest form every Monday. According to Nick, "...it's the words that have to do the heavy lifting when it comes to connecting with customers. Technology doesn't connect with customers. A million VC dollars don't connect with customers. Words do." If you'd like to explore the power of words with a community of like-minded copywriters, consider this list. As part of the Marketing Wonk universe, an annual subscription to I-Copywriting runs $79(US).

Baier Stein Direct How do you get people to open your envelope (or by extension, to click on your banner ad) and see what you have to offer? On this site you will find a chapter excerpted from "Write On Target: The Direct Marketer's Copywriting Handbook" on that very topic. Entitled "The Envelope Please," the chapter is a great, free copywriting resource. Click through the site and you will also find sample letters written by the author, an award-winning advertising copywriter specializing in direct marketing.

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Last Updated: Monday, March 29, 2004

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